Data Collection on This Website
Cookies
Our websites use so-called “cookies”. Cookies are small text files and do not cause any harm to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or an automatic solution by your web browser occurs.
In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These allow us or you to use certain services of the third-party company (e.g., cookies for processing payment services).
Cookies have different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart function or video display). Other cookies are used to analyze user behavior or to display advertising.
Cookies that are necessary to carry out the electronic communication process or to provide certain functions requested by you (e.g., shopping cart function) are stored based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If a corresponding consent has been requested (e.g., consent to store cookies), the processing takes place exclusively based on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
You can configure your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
To the extent that cookies from third-party companies or for analytical purposes are used, we will inform you separately within the framework of this privacy policy and, if necessary, request your consent.
Server Log Files
The provider of the site automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
A merging of these data with other data sources does not take place.
The collection of these data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of its website – for this purpose, the server log files must be collected.
Contact Form
If you send us inquiries via the contact form, the information you provide in the form, including the contact details you enter, will be stored with us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if such consent has been obtained.
The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent for storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry by E-Mail, Telephone, or Fax
If you contact us by e-mail, telephone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or necessary for pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in effectively handling the inquiries addressed to us.
The data you send to us via contact inquiries will remain with us until you request deletion, withdraw your consent for storage, or the purpose for storing the data no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
Analysis Tools and Advertising
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies.” These are text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If consent has been requested (e.g., consent for storing cookies), processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
IP Anonymization
We have activated the IP anonymization feature on this website. As a result, your IP address is shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google uses this information to evaluate your use of the website, to compile reports on website activity, and to provide further services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Browser Plugin
You can prevent the storage of cookies by adjusting the settings of your browser software; however, please note that in this case, you may not be able to use all functions of this website fully. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Opt-Out of Data Collection
You can prevent the collection of your data by Google Analytics by clicking the following link. An opt-out cookie will be set, which prevents the collection of your data during future visits to this website: Deactivate Google Analytics
More information about how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data Processing Agreement
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Features in Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that provide information about the age, gender, and interests of site visitors. This data comes from interest-based advertising by Google and from visitor data provided by third parties. This data cannot be assigned to any specific individual. You can disable this feature at any time in your Google account’s ad settings or generally prevent the collection of your data by Google Analytics as described in the section “Opt-Out of Data Collection.”
Newsletter
MailChimp
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies.” These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that allows, among other things, the management and analysis of newsletter distribution. If you enter data for the purpose of receiving the newsletter (e.g., email address), this data will be stored on MailChimp servers in the USA.
With MailChimp, we can analyze our newsletter campaigns. When you open an email sent via MailChimp, a file contained in the email (so-called web beacon) connects to the MailChimp servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, were clicked. Technical information is also recorded (e.g., time of access, IP address, browser type, and operating system). This information cannot be assigned to the individual newsletter recipient and is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to recipients’ interests.
If you do not want analysis by MailChimp, you must unsubscribe from the newsletter. Each newsletter message contains a link for this purpose. You can also unsubscribe directly on the website.
The processing of data is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of data processing already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored with us until you unsubscribe from the newsletter or the newsletter provider, and after unsubscribing, it will be removed from the newsletter distribution list. Data stored for other purposes remains unaffected.
After unsubscribing, your email address may be stored on a blacklist with us or the newsletter provider to prevent future mailings. Data in the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.
More details can be found in MailChimp’s privacy policy: https://mailchimp.com/legal/terms/. This website’s data is generally transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analytics tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If consent has been requested (e.g., consent to store cookies), processing is based solely on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Data-Processing Agreement
We have concluded a data-processing agreement with MailChimp, which obliges MailChimp to protect our customers’ data and not to share it with third parties.
Plugins and Tools
Google Web Fonts
This site uses so-called web fonts provided by Google for uniform font display. When you access a page, your browser loads the required web fonts into its cache to display texts and fonts correctly.
For this purpose, your browser must establish a connection to Google servers, allowing Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform display of fonts on the website. If consent has been requested (e.g., consent to store cookies), processing is based solely on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
If your browser does not support web fonts, a standard font from your computer will be used.
More information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Google Maps
This site uses the Google Maps service via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use Google Maps functions, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.
The use of Google Maps is in the interest of an appealing presentation of our online offerings and easy findability of the locations we list on the website. This constitutes a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
More information about the handling of user data can be found in Google’s privacy policy https://policies.google.com/privacy?hl=de.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is used to check whether data input on this website (e.g., in a contact form) is made by a human or an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically when the website visitor enters the site. reCAPTCHA evaluates different information for the analysis (e.g., IP address, time spent on the website, mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.
The storage and analysis of the data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scanning and spam. If consent has been requested (e.g., consent to store cookies), processing is based solely on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Further information about Google reCAPTCHA can be found in Google’s privacy policy and terms of use at the following links: https://policies.google.com/privacy?hl=de und https://policies.google.com/terms?hl=de.
